Olive Young

Olive Young is the undisputed market leader and South Korea's premier Health & Beauty (H&B) retail chain, often dubbed the "Sephora of Korea." Founded in 1999, it operates over 1,350 stores and has established itself as the essential global gateway for K-Beauty, driving trends in skincare, color cosmetics, and wellness. The company is celebrated for its omnichannel strategy, rapid introduction of indie brands, and immersive flagship stores that attract millions of international tourists annually. Its dominant position and influence on global beauty trends solidify its status as an elite authority in the retail sector.