PRO Makeup
Beauty Play Myeongdong is a premier K-beauty experience center and showroom located in the heart of Seoul. Established in October 2021 by the Korea Cosmetic Industry Institute (KCII) and supported by the Ministry of Health and Welfare, it serves as a vital platform for promoting small and medium-sized Korean beauty brands. The center offers a unique interactive environment where visitors can enjoy complimentary professional services, including personal color analysis, high-tech skin diagnosis, and expert makeup touch-ups. Renowned for its educational workshops and celebrity makeup artist seminars, Beauty Play is highly praised by international tourists and influencers for its welcoming atmosphere and its role as a comprehensive gateway to the latest K-beauty trends and innovations.