Off Beauty

Off Beauty is a city-type beauty outlet store that has rapidly expanded across South Korea since its launch in May 2025. Operating on a model of direct purchasing from manufacturers, it offers a wide range of K-beauty and luxury cosmetic brands at significant discounts, often up to 90%. The stores carry everything from skincare and makeup to fragrances and beauty tools, specializing in overstock inventory and products nearing their expiration dates. This business model allows consumers to purchase authentic, well-known products at highly competitive prices. Praised as a must-visit spot for beauty enthusiasts in Seoul, Off Beauty provides a treasure-hunt-like shopping experience for those seeking premium products at affordable prices.