PRO Makeup
Primor is a powerhouse in the Spanish beauty retail sector, with its prominent Alicante branch on Avenida Maisonnave serving as a key destination for cosmetics, perfumery, and personal care. Established in 1953 in Málaga, this family-run business has evolved into a national leader, famous for its 'luxury at the best price' philosophy. The store offers an expansive inventory that spans from high-end international labels like NARS and MAC to affordable cult favorites. Organized into specialized zones including a 'Beauty Gallery' and 'Parapharmacy,' it caters to a wide demographic. While reviews highlight the unbeatable prices and variety, the high-traffic nature of this central branch ensures a bustling shopping experience for both professionals and enthusiasts.