Primor

Primor is a leading Spanish beauty retailer, and its Alicante branch in the Gran Vía Shopping Centre is a key destination for cosmetics enthusiasts. Founded in 1953 in Málaga, the family-owned company has grown into a national powerhouse known for its 'perfumería' concept, offering an extensive range of luxury and affordable brands. The store features dedicated sections for makeup, skincare, and fragrances, often providing competitive pricing that attracts a high volume of customers. While primarily a retail hub, it is recognized for its vast inventory and accessibility. Reviewers frequently praise the variety of products available, though some note the busy atmosphere typical of such a popular location.