Primor

Primor is a prominent Spanish retail chain specializing in perfumery, makeup, skincare, and hair care products. Established in Málaga in 1953, the family-owned business has grown to over 170 stores across Spain and Portugal, alongside a robust e-commerce platform. Renowned for its motto "Big Brands at Small Prices," Primor is frequently cited for its competitive pricing in the beauty sector. While offering a vast selection of popular and luxury brands, online reviews sometimes mention challenges with customer service and shipping for online orders.