Perfumeries Primor

Founded in Málaga in 1953, Perfumerías Primor is a major Spanish family-owned retail chain specializing in beauty products. Operating under the motto "Great brands at low prices," Primor offers a vast selection of perfumes, makeup, cosmetics, and personal care items, ranging from high-end to low-cost brands. The company has grown significantly from a single small shop to over 150 stores across Spain and Portugal, complemented by a robust online presence. Recognized for its competitive pricing, it has been named by the OCU as the perfumery with the best prices in Spain. While in-store experiences receive mixed feedback, customers widely praise the extensive product variety and value.