Primor

Primor is a major Spanish retail chain specializing in perfume, cosmetics, and personal care products, with a prominent location in Barcelona's Diagonal Mar shopping center. Established in 1953, the company has built a strong reputation for offering a vast selection of beauty and personal care items at highly competitive prices. The stores carry everything from high-end brands like Dior and Armani to drugstore staples and Korean beauty products. While widely praised for its extensive product range and affordability, customer reviews frequently mention mixed experiences with customer service, particularly concerning online orders and in-store staff assistance. Nonetheless, it remains a go-to destination for beauty shoppers in Spain.