Primor

Primor is a major Spanish retail chain specializing in perfumes, cosmetics, and personal care products. Founded as a family business in Málaga in 1953, it has grown to over 150 stores across Spain and Portugal. [3, 4] Known for its motto "Big Brands at Small Prices," Primor offers a vast selection of high-end, mid-range, and low-cost beauty products, making it a leader in the Spanish beauty retail sector. [2, 3] The Burgos location is a recent addition, continuing the company's national expansion with a large, modern retail space. [19, 20] While praised for its competitive pricing and wide variety, customer reviews can be mixed regarding in-store service. [11]