Primor

Primor is a major Spanish retail chain specializing in perfume, cosmetics, and personal care products. Founded in Málaga in 1953, this family-owned business has grown to over 250 stores across Spain, Portugal, and Andorra, becoming a leader in the nation's beauty market. Operating under the motto "Big Brands at Small Prices," Primor offers a vast range of products from high-end to low-cost brands, making beauty accessible to a wide audience. The company has received numerous awards, including being recognized as the top e-commerce retailer in Spain's Perfumery & Beauty category. While praised for its competitive pricing and wide selection, some online customer reviews mention challenges with delivery and customer service.