Primor

Primor is a prominent Spanish family-owned retail chain, established in Málaga in 1953, specializing in perfumes, makeup, cosmetics, and personal care products. Renowned for its motto "Big Brands at Small Prices," Primor has grown to operate over 250 physical stores across Spain, Portugal, and Andorra, complemented by a robust e-commerce platform. The company is recognized as a leading player in the Spanish beauty market, offering a wide selection of products from high-end cosmetics to everyday personal hygiene items. While praised for its affordability and extensive product range, customer reviews indicate mixed experiences regarding service.