PRO Makeup
Primor is a prominent Spanish retail chain of perfumeries and beauty stores, founded in Malaga in 1953. Renowned for its extensive catalog, Primor offers a wide array of products including perfumes, makeup, skincare, hair care, and personal hygiene items from leading international and national brands. The business operates on a philosophy of providing "great brands at low prices" and has been recognized for its competitive pricing. The Zenia Boulevard location serves as a key destination for beauty and personal care shopping in the Alicante, Torrevieja, and Murcia regions, praised for its variety and accessible prices.