Primor

Primor is a prominent Spanish family-owned retail chain, established in Malaga in 1953, renowned for offering a vast selection of perfumes, makeup, cosmetics, and personal hygiene products at competitive prices. With over 250 stores across Spain, Portugal, Andorra, and Italy, alongside a robust e-commerce platform, Primor has become a leader in the beauty industry, attracting millions of online visitors monthly. The company is recognized for its "Big Brands at Small Prices" motto and has received accolades as a top e-commerce retailer in the perfumery and beauty category in Spain. While praised for its extensive product range and affordability, some customer reviews mention inconsistent service quality.