PRO Makeup
Sephora Flagship Serrano is a premier beauty retail destination located on Madrid's iconic Calle de Serrano. Part of the global Sephora brand, founded in France in 1969 and acquired by LVMH in 1997, this flagship store opened in 2019, bringing an innovative and experiential shopping concept to the Spanish capital. It offers an extensive selection of cosmetics, skincare, fragrances, and haircare from numerous brands, alongside Sephora's private label. The store is distinguished by its dedicated Skincare Hub, a Beauty Hub for makeup exploration, and an AI-powered Beauty Mirror, providing personalized consultations and services. With a 4.2-star rating from over 370 reviews, customers frequently praise the professional and helpful beauty advisors.