Primor

Primor is a prominent Spanish retail chain specializing in perfumes, makeup, cosmetics, personal hygiene, hairdressing, and parapharmacy products. Established in Malaga in 1953 as a family business, Primor has grown significantly, operating over 250 physical stores across Spain, Portugal, and Andorra, alongside a robust e-commerce platform. Known for its motto "Big Brands at Small Prices," the company has become a leader in the Spanish beauty industry, recognized for its wide selection of products ranging from high-end to affordable options. Primor was ranked as the top online retailer in the perfumery and beauty category in Spain in 2020.