Primor

Primor, established in 1953, is a prominent Spanish retail chain specializing in perfumery, cosmetics, and personal care products. Operating over 150 stores across Spain and Portugal, alongside a robust e-commerce platform, Primor is renowned for its motto "Big Brands at Small Prices". The company has consistently been recognized as the top e-commerce in Spain's Perfumery & Beauty category from 2016 to 2020. While praised for its competitive pricing and extensive product selection, customer reviews sometimes highlight challenges with online customer service. Primor offers a comprehensive range of products, from luxury perfumes and makeup to skincare and hair care, making quality beauty accessible to a broad customer base.