PRO Makeup
Clarel is a prominent Spanish retail chain specializing in health, beauty, and personal care products. Established in 2013 by the DIA Group, following the acquisition of Schlecker stores, Clarel has grown to operate over 1,000 shops across Spain and Portugal. The company offers a comprehensive range of items, including makeup, skincare, hair care, and perfumes, alongside household and baby care essentials, featuring both well-known brands and its own private labels like Bonté and Basic Cosmetics. Recently acquired by Trinity Group, Clarel is undergoing a strategic transformation to enhance its market presence and customer experience, with a focus on omnichannel sales and store modernization. The brand is active on social media platforms like TikTok and Instagram, showcasing viral beauty trends and products.