Primor

Primor is a prominent Spanish family-owned retail chain, established in Malaga in 1953, specializing in perfumes, makeup, cosmetics, personal hygiene, and parapharmacy products. Renowned for its motto "Big Brands at Small Prices," Primor has grown to become a leading player in the Spanish beauty market, operating over 250 physical stores across Spain, Portugal, and Andorra, alongside a robust e-commerce platform. The company is recognized for its competitive pricing and extensive product catalog, offering a wide array of beauty solutions from luxury brands to affordable options. While praised for its value, some online customer service experiences have received mixed reviews.