Primor

Primor is a prominent Spanish retail chain specializing in perfumes, cosmetics, makeup, and parapharmacy products. Established in Malaga in 1953 as a family business, Primor has grown to operate over 50 stores across Spain, alongside a robust online presence. The company is widely recognized for its competitive pricing strategy, offering a broad selection of well-known brands at affordable rates, and has been acknowledged by the OCU (Spanish Consumer and User Association) as the perfumery with the best prices in Spain. While primarily a retail "shop," Primor's extensive inventory includes a wide array of beauty and personal care items, catering to a diverse customer base seeking value and variety in their beauty purchases.