Clarel

Clarel is a prominent Spanish retail chain specializing in beauty, personal care, and home products. Established in 2013 by the DIA Group following its acquisition of Schlecker's operations in Spain and Portugal, the company has expanded to encompass over 1,000 stores across the Iberian Peninsula. Clarel offers a diverse range of products, including makeup, skincare, hair care, and perfumes, alongside its own private labels such as Bonté and Basic Cosmetics. In 2024, Clarel was acquired by the Colombian Trinity Group, initiating a strategic "Fénix Plan" aimed at significant growth and transformation. The brand is recognized for its accessible approach to daily beauty and personal care, striving to provide a comprehensive shopping experience for its wide customer base.