Primor

Primor is a leading Spanish beauty and fragrance retailer, established in Malaga in 1953. With over 220 stores internationally, including a recently opened location in Espai Gironès, Salt, Girona, the company is renowned for its extensive selection of perfumes, makeup, cosmetics, and personal care products. Primor offers a wide range of both luxury and accessible brands at competitive prices, a strategy that has earned it recognition from the OCU (Spanish Consumer and User Association) for having some of the best prices in Spain. While celebrated for its broad product offering and discounts, online customer service has occasionally received criticism.