Primor

Perfumerías Primor, established in 1953 in Málaga, is a leading Spanish beauty retailer celebrated for its 'luxury at small prices' philosophy. Located in the Centro Comercial Meridiano in Santa Cruz de Tenerife, this branch offers an extensive selection of international brands, ranging from high-end fragrances and professional skincare to affordable makeup favorites. As a multi-award-winning chain, Primor is recognized for its vast inventory and competitive pricing, making it a primary destination for beauty enthusiasts. While the store is praised for its variety, reviews often highlight the bustling atmosphere typical of its popular mall location.