Primor

Primor is a prominent Spanish family-owned retail chain, established in Malaga in 1953, renowned for its extensive selection of perfumes, makeup, cosmetics, personal hygiene, and parapharmacy products. Operating under the motto "Big Brands at Small Prices," Primor has grown to over 250 physical stores across Spain, Portugal, and Andorra, complemented by a leading e-commerce platform. It is widely recognized for its affordability and diverse product range, making quality beauty and personal care accessible to a broad customer base. The company has a strong market presence and is a top online retailer in the perfumery and beauty category in Spain.