Primor

Primor is a prominent Spanish family-owned retail chain, established in Malaga in 1953, renowned for making beauty accessible with its motto "Big Brands at Small Prices." As a leader in the Spanish beauty market, Primor operates over 250 physical stores across Spain, Portugal, and Andorra, complemented by a robust e-commerce platform. The company offers an extensive catalog encompassing perfumes, makeup, cosmetics, personal hygiene, hairdressing, and parapharmacy products. While customer service experiences can vary, Primor is widely praised for its competitive pricing and vast product selection, catering to a broad customer base seeking quality and affordability in beauty and personal care.