PRO Makeup
Perfumerías Primor is a cornerstone of the Spanish beauty industry, established in 1953 in Málaga and now operating as a premier national retailer. The Aqua Multiespacio location in Valencia, which opened in 2017, offers an expansive selection of luxury fragrances, professional makeup brands like MAC and NARS, and high-end skincare. Renowned for its 'luxury at the best price' philosophy, Primor has earned numerous accolades, including being named the best perfumery in Spain by various consumer associations and Google. Customer reviews frequently praise the vast inventory and competitive pricing, making it a one-stop destination for both mass-market and prestige beauty products.