KICKS

KICKS is a prominent beauty retailer operating across Sweden, Norway, and Finland, offering a comprehensive range of beauty products both online and through its extensive network of physical stores. Established in 1991, KICKS has solidified its position as a market leader in the Nordic region, providing a holistic beauty concept that includes makeup, fragrances, skincare, and haircare. The company is recognized for its wide selection of over 25,000 products from more than 300 brands, catering to diverse customer needs. KICKS distinguishes itself by offering personalized service, guidance, and inspiration from professional beauty experts, skin therapists, and makeup artists. While customer reviews show some mixed feedback regarding in-store experiences during peak hours, the brand is generally praised for its knowledgeable staff and extensive product variety. KICKS also boasts the largest beauty customer club in the Nordics, fostering a strong community for beauty enthusiasts.