KICKS

KICKS is a leading beauty retailer in Sweden, offering an extensive range of cosmetics, skincare, haircare, and fragrances. Founded in 1991, the company operates numerous stores, including a flagship location in Stockholm, and provides a wide selection of products from over 230 brands, ranging from high-end names like La Mer and Nars to more accessible options. Customer reviews are often mixed, frequently praising the broad product variety and knowledgeable staff, while some shoppers note inconsistencies in customer service and higher prices compared to online alternatives. KICKS is a popular destination for beauty enthusiasts seeking a diverse brand portfolio in a physical retail environment.