Kicks

Kicks is the leading beauty retailer in the Nordic region, with its Solna Centrum location serving as a premier destination for premium cosmetics, skincare, and fragrances. Established in 1991, Kicks has grown into a dominant force in the Swedish beauty market, offering an extensive portfolio of over 300 international brands alongside its own professional private labels. The store is staffed by certified makeup artists and skin therapists who provide personalized consultations and 'Treat by KICKS' services, including professional makeup application and brow styling. While primarily a retail hub, it is highly regarded for its trend-led curation and expert-led customer experience.