KICKS

KICKS is the Nordic region's leading beauty retailer, established in 1991, operating over 250 stores across Sweden, Norway, and Finland. The Stockholm flagship store is a premier beauty destination, offering an extensive selection of over 300 brands in makeup, skincare, fragrance, and haircare. It distinguishes itself from general retail by providing in-store services, including makeup lessons, facials, and hair cutting, staffed by trained makeup artists and skin therapists. Praised for its broad assortment and knowledgeable staff, KICKS maintains a strong omnichannel presence and boasts the Nordic's largest beauty customer club, solidifying its position as a high-end beauty specialist.