PRO Makeup
KICKS is the undisputed market leader and premier beauty retailer in the Nordic region, operating over 228 omnichannel stores across Sweden, Norway, and Finland. Established in 1991, KICKS offers a holistic beauty concept spanning makeup, fragrance, skincare, and haircare, featuring an extensive assortment of over 25,000 products from 300+ brands, including exclusive high-end labels. The business is defined by its commitment to personal service, employing trained makeup artists and skin therapists to provide expert guidance, consultations, and in-store treatments. Praised for its vast selection and knowledgeable staff, KICKS serves a massive community of over 3.8 million club members, solidifying its position as the go-to source for beauty enthusiasts.