KICKS

KICKS is a leading beauty retailer in the Nordic region, with a significant presence in Sweden, Norway, and Finland. Established in 1991, the company operates over 230 stores and a robust e-commerce platform, offering a comprehensive range of products across makeup, skincare, fragrance, and haircare from more than 300 brands. KICKS positions itself as a premier beauty destination, providing expert guidance from trained makeup artists and beauty advisors in-store. While praised for its extensive product selection and knowledgeable staff, customer reviews are mixed regarding service consistency across its numerous locations.