Parfym Sverige AB

Parfym Sverige AB, operating as Parfym.se, is a prominent Nordic online beauty retailer established in 2005. Initially focused on fragrances, the company has significantly expanded its offerings to include a comprehensive range of beauty products such as skincare, hair care, and makeup. As an authorized distributor for over 300 established brands, Parfym.se has grown to become one of the largest online beauty destinations in the Nordic region. While generally well-regarded with a 4.6-star rating from over 55,000 reviews on Trustpilot, some customer feedback on other platforms indicates occasional concerns regarding customer service and product authenticity.