KICKS

KICKS is a prominent beauty retailer established in 1991, holding a leading position in the Nordic beauty market across Sweden, Norway, and Finland. The company offers a comprehensive beauty concept encompassing makeup, fragrances, skincare, and haircare, featuring over 25,000 products from more than 300 brands. With a strong omnichannel presence, KICKS provides personal service and expert guidance through its numerous physical stores and localized e-commerce platforms. While praised for its extensive product variety and quality, customer reviews sometimes highlight inconsistencies in service experiences.