KICKS

KICKS is the leading beauty retailer in the Nordic region, and its branch in Västerås’ Kvarteret Igor serves as a premier destination for cosmetics, skincare, and fragrance. Established in 1991, the chain has evolved into a dominant force in the beauty market, offering over 30,000 products from 450 global brands. Beyond retail, the Västerås location features professional in-store services, including expert makeup applications for everyday and bridal occasions, as well as personalized skincare consultations. Customer sentiment highlights the knowledgeable staff and the extensive variety of high-end brands like Dior and Lancôme, solidifying its reputation as a comprehensive beauty hub.