PRO Makeup
Sephora is a globally renowned French multinational retailer of prestige personal care and beauty products, established in 1969 by Dominique Mandonnaud. Known for its innovative "assisted self-service" shopping experience, Sephora offers an unparalleled assortment of makeup, skincare, fragrance, and haircare from nearly 500 brands, including its popular Sephora Collection. The Balexert, Geneva store, opened in 2019, embodies this concept, inviting customers to explore and try products while benefiting from personalized services like the Beauty Hub and Brow Bar. Praised for its diverse product range and expert beauty advisors, Sephora continues to be a trailblazer, inspiring and empowering clients worldwide through its interactive shopping environment and in-store services.