PRO Makeup
Sephora is a globally recognized, prestige beauty retailer, founded in France in 1969, and a subsidiary of the luxury conglomerate LVMH. The Ankara location, situated in the Ankamall AVM, serves as a key physical touchpoint for the brand in Türkiye, offering an extensive, curated selection of makeup, skincare, fragrance, and haircare products from numerous international and exclusive brands, including its own Sephora Collection. Known for its innovative "open-sell" retail model that encourages product testing, the store also provides in-house beauty services such as Benefit Brow Bar treatments and paid makeup application sessions. It is consistently praised for its diverse product assortment and immersive, customer-centric shopping experience.