Naturel Grup

Naturel Grup is a premier professional beauty distributor and training academy based in Bursa, Turkey. Established in 1994, the company serves as the exclusive Turkish representative for world-renowned brands such as Selective Professional, Alter Ego Italy, and Malu Wilz. Located in a landmark facility in Nilüfer, Naturel Grup provides a comprehensive ecosystem for beauty professionals, combining a high-end product showroom with a state-of-the-art technical academy. They are widely recognized for their commitment to industry education, hosting frequent masterclasses and certification programs for hairstylists and makeup artists. Reviews consistently praise their technical expertise, extensive inventory, and professional support for salon owners across the region.