Sephora

Sephora is a French multinational retailer of personal care and beauty products, originally founded in Limoges, France in 1969. As a global beauty giant and part of the luxury conglomerate LVMH, Sephora offers an unparalleled selection of nearly 340 brands, including its own private label, Sephora Collection. The brand is renowned for its unique "assisted self-service" model, allowing customers to test products in-store before purchasing. The Istanbul Cevahir AVM location is one of its key stores in Turkey, providing a comprehensive range of makeup, skincare, and fragrances to a diverse clientele.