POYA

POYA (寶雅) is a leading Taiwanese retail chain specializing in beauty, personal care, and lifestyle products. Established in 1985, the company has evolved from a small boutique into a massive public corporation with hundreds of locations, including this prominent branch in Zhubei City. Often described as Taiwan's equivalent to Olive Young or a 'mini Sephora,' POYA is renowned for its extensive selection of domestic and international cosmetics, skincare, and professional beauty tools. Reviews frequently highlight the store's bright, organized layout and its status as a 'one-stop-shop' where customers can find everything from trendy makeup to daily household essentials at competitive prices.