Poya

Poya is a premier retail giant in Taiwan, established in 1985, that has become a cornerstone of the local beauty and personal care market. This Taoyuan District branch on Fuxing Road exemplifies the brand's "one-stop-shop" philosophy, offering an expansive selection of cosmetics, skincare, and daily necessities. Known for its bright, pink-themed aesthetic and organized aisles, Poya is often described as the "Ulta of Taiwan," successfully competing with global chains like Watsons. Customer sentiment is consistently high, with shoppers praising the vast product variety, competitive pricing, and the convenience of finding both niche Asian beauty brands and international favorites in a spacious, modern environment.