de First Cosmetics - Zhongli SOGO Store

de First Cosmetics (de第一化粧品) is a distinguished Taiwanese skincare brand located in the Zhongli SOGO department store. Established in 2004 as an offshoot of the historic First Chemical Works (founded 1963), the brand is a pioneer in the 'natural, simple, and burden-free' beauty movement. It is renowned for its expertise in high-purity skincare raw materials, essential oils, and professional DIY formulations. The Zhongli SOGO branch offers a premium retail experience where customers can find award-winning products like their signature Bulgarian Rose Water. Highly regarded for transparency and quality, de First Cosmetics bridges the gap between industrial chemical expertise and luxury personal care.