BEAUTRIUM

BEAUTRIUM is recognized as Thailand's leading multi-beauty brand store, established in 2012 as a specialty retail chain . The company has rapidly expanded its footprint, operating over 34 stores nationwide with ambitious plans to reach 100 branches by 2027 . Positioned as a "Beauty Destination," BEAUTRIUM offers an extensive selection of over 100,000 products from more than 1,000 local and international brands, with a core focus on skincare (37%), makeup (35%), and fragrances . The retailer is praised for its accessibility and wide assortment, catering to a broad customer base with a mix of exclusive, high-end, and popular Korean beauty items .