
EVEANDBOY is Thailand's premier multi-brand beauty retailer, often dubbed the "Thai Sephora," with a vast network of stores across the country, including a prominent branch in the Platinum Fashion Mall. Founded in 2005 by siblings Parinya Vanasuk and Hiran Tanmit, the company has rapidly grown into a cosmetics retail giant. It is renowned for its affordable pricing strategy and extensive inventory of over 1,000 brands, offering a comprehensive selection of luxury, prestige, and mass-market products across makeup, skincare, fragrance, and hair care categories. [cite: 2, 3, 5 (from previous search)] The store is celebrated by local and international shoppers for its daily promotions and for being a trusted source for genuine, diverse beauty products. [cite: 5 (from previous search)]