Pennywise Cosmetics

Pennywise Cosmetics is the undisputed leader in the health and beauty retail sector in Trinidad and Tobago. Established in 1984 by the Paladee family, the company has evolved from a humble door-to-door operation into a massive chain of mega-stores and pharmacies. As the region's largest supplier of international cosmetic brands, professional hair care, and pharmaceuticals, Pennywise is a cornerstone of the local beauty industry. The business is renowned for its 'minimal markup' model, offering an unparalleled range of products at competitive prices. With flagship locations like the Grand Bazaar plaza, Pennywise is praised by both everyday consumers and professional makeup artists for its vast inventory and expert in-store guidance.