EVA

EVA is Ukraine's premier health and beauty retail chain, established in 2002 in Dnipro. As a dominant force in the national market, it operates over 1,000 locations, including this prominent branch in Kharkiv. The store specializes in a vast array of decorative cosmetics, perfumes, and personal care products, alongside household essentials. While it is a mass-market retailer rather than a specialized makeup studio, it is a vital hub for beauty consumers, offering both international brands and successful private labels. Reviews frequently praise the store for its organized layout, frequent loyalty discounts, and the accessibility of everyday beauty staples.