EVA

EVA is the largest national drogerie retail chain in Ukraine, founded in Dnipro in 2002, operating over 1,100 physical stores and a major e-commerce platform, EVA.ua. Positioned as a 'hypermarket of beauty,' the company offers a vast assortment of over 120,000 products, including mass-market and premium cosmetics, perfumes, skincare, and household goods. The chain is a significant market leader, known for its extensive loyalty program and a portfolio of over 60 private label brands. While primarily a mass-market retailer, it caters to professionals through its 'EVA PRO' section and offers in-store consultations and masterclasses in its specialized 'EVA BEAUTY' format.