Nysaa Beauty

Nysaa Beauty is a premier multi-brand beauty retailer located in City Centre Mirdif, Dubai. Launched in March 2024 as a strategic joint venture between the Apparel Group and India’s beauty giant Nykaa, Nysaa offers an immersive shopping experience featuring over 150 international and regional brands. The store specializes in high-end makeup, skincare, and fragrances, with a particular focus on Gen Z trends and inclusivity. Reviews highlight the modern, content-friendly 'Nysaa Booth' and the expertise of dedicated beauty advisors. As a key destination for beauty enthusiasts in the GCC, Nysaa combines digital convenience with a curated physical retail environment, earning praise for its exclusive product range and professional atmosphere.