SEPHORA MALL OF EMIRATES

Sephora at the Mall of the Emirates is a flagship location for the global prestige beauty retailer, which was founded in France in 1969 and launched in the Middle East in 2007 . As a leader in the region, the store offers an unparalleled "assisted self-service" retail experience, featuring hundreds of international and exclusive brands across makeup, skincare, and fragrance . The location is a key beauty hub, providing in-store services such as the Benefit Brow Bar, "Glam on the Go" makeovers, and complimentary "Flash Services" makeup lessons . It is praised for its vast product selection and its role as an incubator for major regional brands .