Professional Choice Hair & Beauty Supplies

Professional Choice Hair & Beauty Supplies is a prominent UK-based wholesaler and retailer, serving professional hairdressers and beauticians with an extensive range of salon products and equipment. Established in 2004, the company operates multiple cash & carry outlets across the Midlands, including its Birmingham branch, and maintains a comprehensive online store. They are recognized for stocking top industry brands like Wella, L'Oréal, and Schwarzkopf, alongside their own line of salon essentials. Additionally, Professional Choice offers a variety of short hair and beauty courses through its Training Academy, providing valuable professional development opportunities. The business is praised for its high-quality service and competitive trade prices.