Beauty Outlet

Beauty Outlet is the UK’s fastest-growing beauty retailer, with a prominent location at the Icon Outlet at The O2 in London. Founded in 2014, the store specializes in affordable cosmetics, skincare, and haircare, offering a "one-stop" destination for beauty essentials at competitive prices. The retailer is known for stocking a wide range of popular high-street and designer brands—including W7, Rimmel, Elizabeth Arden, Max Factor, and OPI—often at significant discounts. Reviews praise the store for its extensive selection of budget-friendly makeup and the opportunity to find discontinued or surplus items from well-known brands.